Karen Schmidt

Business Strategy, Performance Marketing

Karen is a global marketing and growth leader with 20+ years of experience building and scaling businesses through integrated product, sales, and marketing strategies. She has led customer-centric growth initiatives and developed sustainable go-to-market models for both Fortune 100 companies and high-growth startups across financial services, tech, media, and retail.

Most recently, Karen served as Chief Marketing Officer at Schmidt Brothers Cutlery, where she drove an 800%+ revenue increase. She previously held senior leadership roles as SVP, Global Head of Marketing at Verizon Media and across multiple executive positions at American Express, where she led commercial growth, Field Marketing and Enablement roles, and helped build scalable acquisition and sales enablement frameworks.

A frequent speaker at industry events and marketing podcasts, Karen is known for her sharp strategic lens, operational rigor, and deep commitment to translating customer insight into business impact