Tara Mattiello is a MarTech and audience strategy leader with 15+ years of experience across product strategy, targeting, segmentation, marketing automation, and data infrastructure, including a decade leading teams at the intersection of technology and marketing execution.

She spent much of her career at Google and American Express. At Google, she owned Audience Builder as a product, leading its roadmap and driving improvements that reduced campaign cycle times and modernized legacy, manual-heavy processes. At American Express, she scaled adoption of People-Based Marketing as a product across multiple lines of business, driving customer acquisition, loyalty and retention through targeting and suppression strategy used enterprise-wide.

Tara is adept at translating complex data and technology into marketing products people actually use, and enjoys partnering with clients to build infrastructure that drives measurable growth.